1. SEO- Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines. Published in 2013
2. SEM - Short for search engine marketing, SEM is often used to describe acts associated with researching, submitting and positioning a Web site within search engines to achieve maximum exposure of your Web site. SEM includes things such as search engine optimization, paid listings and other search-engine related services and functions that will increase exposure and traffic to your Web site. Published in 2013
3. Pay Per Click- Short for pay per click, PPC is an Internet marketing formula used to price online advertisements. In PPC programs the online advertisers will pay Internet Publishers the agreed upon PPC rate when an ad is clicked on, regardless if a sale is made or not. Published in 2013
4. Social Search- a type of Internet search based on gleaning input and preferences from the communities with which the searcher is associated. From dictionary.com
5. Organic Search- In search engines a natural search is one where results are returned based on the natural indexing of the Web site, as opposed to those that are returned based on paid advertising and editorial changes made by the search engine itself. The field of SEO is largely based on making a Web site appear more prominently in organic search results for specific keywords. Also called organic search or unpaid search. Published in 2013
Customer Discovery Path
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