1. Establish how and what I want to be known as professionally and personally
2. Determine which platforms I want to be present on. Using keywords, or articles linked to my professional interests, making my CV more visible etc...
3. Be active- google+, blogs, hotel blogs, forums and other determined points of interests and chosen platforms
4. Monitor and respond- a great example is being on the first page of google search for dismoiou and Coca Cola as seen below:
A short case study intended to identify the issues in a chosen hotel and offer an action plan meant to boost the chosen hotels' reputation.
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