Wednesday, May 1, 2013

Think Tank 2013- Paris

WOW- the first word that comes to my mind when I look back at the condensed day of Monday 29, April 2013. The Think Tank day. A day full of richness, new information, and innovative ideas. Simply a WOW day.

The Prezi presentation below shows the key themes and topics that were discussed during the Think Tank. However, my favorite, and what impressed me more than anything was the development of new technologies: the 3D printer.

I think that this will impact the world a lot. Firstly, this will change the business cycle. Shops such as hardware stores, appliances, and generally all stores producing goods, will eventually begin disappearing, as it will be easier/cheaper to just print whatever you need at home. So I think that the development of a 3D printer will have a very large economic impact. It is true, that new jobs will be created, but I don't think as many as will be destroyed.

Secondly, this will impact future generations. The children in the next 5 years, will find it normal to just print out whatever they need. They may lose the sense of value for money, and will look at us (the current generation) like we look at those who lived through a war: careful, and anticipating, something we don't do as much now a days and will do even less in the future.

Thirdly, I don't think it will stop at just printing in 3D, but as Charlotte from the Apprevous company also mentioned, it will be matched and combined with applications, and other technologies, developing a whole new business sector and a new cycle.

Like the Harvard Business Review states "As 3-D printing takes hold, the factors that have made China the workshop of the world will lose much of their force." I fully agree, but I don't think it will stop at just China being the issue, but a whole lot more of countries, and more specifically, sectors and industries as mentioned previously. 

Fourthly, like all new things, it takes time: to create, develop, test the printer etc... Yes, once the 3D printer will be ready for sale, it still requires specific software and knowledge which will take the consumer time to learn and adapt. However, get a head- start by learning how exactly it works with Mashable, a technology savvy website, which fully explains the process- yet it does not settle the price of the 3D printer, which for now remains reasonably high for the average individual. 

I found a quote on the internet, which in general summarizes the differences between the 20th century and 21st century with regards to the important changes in technology. I think it summarizes the current situation better than anything: The end of the 20th century was about information becoming digital. The 21st century is going to be about bringing the virtual world into closer alignment with the physical one.




Wednesday, March 27, 2013

Best Practices of Jumeirah, Sanderson, & Marriott

Points in common between Jumeirah Living, Sanderson, and Marriott:

*compelling pictures
*general layout of the website- pictures, tabs, random information, languages
* information about the city
*division of categories within the website
*easy booking access and simple method of checking your reservations
*well narrowed-down target

Cheval Residences- Improvements

Cheval Residence website is quite attractive, with a good use of pictures, and colors. However it could change a few things on their website, that could help them promote their properties:

* encourage guest comments on their website (difficult to find any, even on the internet)
* Tabs get confusing, as they keep subdividing into more and more categories
*Once a guest picks a residence, the guest remains 'stuck' = must wait for someone to contact them
*Lack of dining suggestions for each residence
*Involve a search engine on the website- a confused guest wants to be able to type what they are looking for and for it to just pop up, rather than sit and search, and lose time
*Tabs or places where the customer can check the his reservation, after reservation, through reservation number or email. Once a customer books, personalized emails should be sent with information about the residence, the area, dining, events, the customer could be interested in. 
*current news on the website- promotions, events occurring, around the residences.
*communicate on personalized services a guest could have access to.
* a virtual concierge on the website to answer questions

Wednesday, March 13, 2013

Think Tank Contest- "Order Me Lunch"
  By: Alexandra Humnicki and Floriane Brette

Luxury Hotels- A short Analysis

A short case study showing the impact of changing technology on concierge department in luxury hotels.

Friday, March 1, 2013

The Luxury Industry Content Strategy vs. Hospitality Industry Content Strategy

The Burberry holiday postcard, just left me in 'awe'. Burberry has managed to create a WOW effect for the customer that watches it, and makes the reader want to share it with friends and family- had it not been a Holiday card, I would have also shared it on Facebook.

The main difference spotted, is that Burberry does not ask for customer interaction (just to sit, relax and watch), yet it so captivating, that the consumer is compelled to want to share it even though it doesn't require any interaction from the consumer side.

From what we have been seeing in the hotel industry, it is the complete opposite- the hotel industry wants the consumer to do everything- from taking pictures, to articles etc... in order to be able to create a buzz for the hotel. Burberry, creates a buzz for itself by captivating the audience. So very different methods of using content strategy, yet both very attractive to the consumer.

Wednesday, February 27, 2013

The Five Hotel- Improving Customer Content Generation

The Five Hotel- an already very lifestyle hotel, but a good method to show, that having color, and style, you can still find room to improve and get your guests to help you generate your own content. This presentation demonstrates one way to do so for the Five Hotel in Paris.