Best Practices of Jumeirah, Sanderson, & Marriott

Points in common between Jumeirah Living, Sanderson, and Marriott:

*compelling pictures
*general layout of the website- pictures, tabs, random information, languages
* information about the city
*division of categories within the website
*easy booking access and simple method of checking your reservations
*well narrowed-down target

Cheval Residences- Improvements

Cheval Residence website is quite attractive, with a good use of pictures, and colors. However it could change a few things on their website, that could help them promote their properties:

* encourage guest comments on their website (difficult to find any, even on the internet)

* Tabs get confusing, as they keep subdividing into more and more categories

*Once a guest picks a residence, the guest remains 'stuck' = must wait for someone to contact them

*Lack of dining suggestions for each residence

*Involve a search engine on the website- a confused guest wants to be able to type what they are looking for and for it to just pop up, rather than sit and search, and lose time

*Tabs or places where the customer can check the his reservation, after reservation, through reservation number or email. Once a customer books, personalized emails should be sent with information about the residence, the area, dining, events, the customer could be interested in. 

*current news on the website- promotions, events occurring, around the residences.
*communicate on personalized services a guest could have access to.
* a virtual concierge on the website to answer questions

Think Tank Contest- "Order Me Lunch"
  By: Alexandra Humnicki and Floriane Brette

Luxury Hotels- A short Analysis

A short case study showing the impact of changing technology on concierge department in luxury hotels.

The Luxury Industry Content Strategy vs. Hospitality Industry Content Strategy

The Burberry holiday postcard, just left me in 'awe'. Burberry has managed to create a WOW effect for the customer that watches it, and makes the reader want to share it with friends and family- had it not been a Holiday card, I would have also shared it on Facebook.

The main difference spotted, is that Burberry does not ask for customer interaction (just to sit, relax and watch), yet it so captivating, that the consumer is compelled to want to share it even though it doesn't require any interaction from the consumer side.

From what we have been seeing in the hotel industry, it is the complete opposite- the hotel industry wants the consumer to do everything- from taking pictures, to articles etc... in order to be able to create a buzz for the hotel. Burberry, creates a buzz for itself by captivating the audience. So very different methods of using content strategy, yet both very attractive to the consumer.