Glittaste- Lifestyle

An example of lifestyle, is "Gilt Taste"- a magazine that reunites the idea of an interactive magazine with stories and recipes and the idea of groupon, with limited sales and interesting discounts. However, the particularity of the this website/magazine, is that it focuses only on gourmet foods and wine. Of, course, it has been expanded to also provide other products such as housing, womens' clothes etc... but the initial 'lifestyle' idea was for gourmet food and wine. The only negative side to it, is that so far, it is only available in the US...

How can a hotel without a 'lifestyle vibe' develop an effective content strategy? Being 'lifestyle' is a choice, and can cost quite some money, but in order to have effective content strategy it is not necessary. In order to have an effective content strategy, a 'dull' hotel, simply needs to be creative. Like mentioned in the case study of the 'five hotel', by creating interactive, fun methods to engage the consumer, the hotel may achieve a high level of content strategy, without being all hip and 'in-fashion' such as the W Hotels.