The Power of Mobile- Class Exercise

1. What is ASAT and 3 non- traditional examples:

ASAT stands for any screen, any time, mobility and internet access anywhere and anyhow.

Three Examples from Slideshare: airplanes using it to tell their customers when they are landing, on the treadmill  in a gym, and on a car's dashboard. 

2. What is meant by mobile enhanced experience? 


Mobile enhanced experience refers to using mobile devices in situations where all you have is your mobile to enhance your experience. Such as when visiting a city, from a bus you see a restaurant you want to try. You type the name of the restaurant into your mobile to be able to come back later and try the restaurant. This creates a positive experience and enhances your trip, through simple acts on your mobile device. 

3. How could a hotel provide a mobile enhanced experience?

A hotel could provide such experiences, for guests, for example, the guest could take pictures of their activities in the hotel (ie. such as a massage or a meal) and share with friends, in exchange for a discount at the bar. Or, when a guest touring the city sees a restaurant they are interested in, they could take a picture, show the hotel the restaurant, and have the hotel book a table for the next day. This would create a mobile enhanced experience for the guest. 

A hotel could use vine to enhance mobile experience, by creating vines of the hotel rooms and services, or advertising events that will occur in the week through fun vines. They can also create welcome vines that will be published on a guest's twitter once they have checked in.  Furthermore, they can create vines on recommendation of places to visit or eat around the hotel. 

4. List the customer decision journey digital touchpoints shown in one of the scenerios. 


From scenario 1, the customer decision journey digital touchpoints are as follows: 
* watching tv- touchpoint 1: sees the advert for a trip

*visits the website on a mobile phone: touchpoint 2: using the mobile for more information

*visits the website again: touchpoint 3: using a computer to re-visit the website

*calls to book the holiday: touchpoint 4: uses the mobile phone to make a reservation

*check emails for the confirmation: touchpoint 5: uses a mobile to check the email confirmation