How the Predicted End of the World 2012 has Been Exploited?

We are all aware of it- the Mayan Calendar ends the 21st December 2012. Whether it is simply a coincidence or a belief, some, have managed to use this theory and exploit it, to enhance their sales. So, the end of the world, has become, for some, a new marketing tool and strategy. On the other hand, NASA tried to sooth many of those who were worried, by using a google + hangout, and answering questions.

This belief has resulted in many organizations creating short-term promotion strategies, such as building travel packages to 'hidden' places to see the end of the world, from a unique destination. However, will this strategy be efficient? Many seem to be dubious that these short term strategies will significantly change a company's profits, but the answer will be after December 21... If we survive...