The idea is not to completely eliminate OTS's, bur rather reduce their presence. It is important to keep them, as they help the hotel attract new customers and fill the rooms, however, the hotel must also find their ways of attracting and keeping the customer away from booking a second time through an OTA. The below solutions are in order to increase direct bookings for a hotel:
1. Create an interactive, simple, to the point and creative website, that gets the customer what he came for. The booking should be fast,easy and without too many questions that take time.
2. Encourage guests to post comments and pictures on the website and hotel social media etc... The hotel engages itself in not deleting the negative comments to show transparency, but to promise to respond to negative comments and promising to find useful solutions as an action.
3. Make sure the hotel shows up amongst the first in search engines in order to make it easier for the consumer to find the hotel. This require constant monitoring from the hotel's side and good communication with search engines.
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